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"I'm losing so much hair in the shower."
TURN HAIR CONCERN INTO YOUR SALON'S BIGGEST OPPORTUNITY
GENESIS — THE ANTI-HAIR FALL COLLECTION
Every 5th Nordic woman sitting in your chair has concerns about thinning or losing hair.* And 73% say it directly affects their self-esteem.**
These aren't just complaints — they're invitations. Your client is trusting you to have the answer. Genesis is on everybody's tongue. Turn the hype into a salon opportunity.
*Nordic Hair Concern Study **Consumer Survey 2024
GENESIS FORTIFYING SERUM
6 WEEKS DAILY USE — WEAKENED HAIR PRONE TO BREAKAGE
A lightweight, high-performance serum that absorbs instantly without residue. The ultimate daily "skincare for your scalp" routine your clients can easily build at home.
CLINICALLY PROVEN TO:
- More voluminous-looking hair after 6 weeks*
- Reinforce hair fibers and reduce fall due to breakage*
- Strengthen the scalp's natural moisture barrier***
- Leave the scalp feeling refreshed and soothed**
*Clinical study, 99 individuals after 6 weeks of use. **After 3 weeks of use (soothing effect). ***Clinical instrumental study.
THE 6-WEEK CLIENT JOURNEY
By sharing this timeline at the chair, you manage expectations and lock in their commitment to a daily routine.
Scalp feels hydrated and refreshed.
Momentum builds; hair feels more resilient.
Visible results. Noticeably less hair in the brush — a healthier, more voluminous look.
THE POWER OF THE PRO GENESIS CURES
THE INTENSIVE CURE — FOR PERIODIC HAIR-FALL
Designed for all hair types experiencing periods of intense fall. This targeted professional treatment stimulates the scalp and reinforces hair from the root — exclusively available through professionals.
THE BENEFITS:
- Clinically documented to help maintain hair density, reducing the frequency of periodic hair loss*
- Reduces the number of broken hairs during styling and washing**
- Hair feels thicker and stronger — with more volume, shine and flexibility
- No greasy scalp feel
*Clinical test on 99 consumers vs. placebo after 6 weeks of daily use. **After using the full Genesis routine.
Make sure you have the QR code and mirror stickers in the salon
Invite clients to sign up for personalised guidance on the Genesis journey webpage
Share the 6-week timeline at the chair — manage expectations and lock in commitment
Follow up at the next appointment — results build loyalty
The Complete Genesis Range
By using the complete routine, clients experience 93.3% less breakage — ensuring hair stays where it belongs — on their head.
Bain Hydra-Fortifiant
/ Nutri-Fortifiant
Cleanses while strengthening the fiber. Two formulas available to match every hair need.
Fondant Renforçateur
/ Masque Reconstituant
Intense conditioning without the weight. Reinforces the fiber for visibly stronger hair.
Défense Thermique
Essential protection against heat-induced breakage. A must before every heat styling session.
Genesis In-Salon Routine
Select the correct Genesis Bain depending on diagnosis. Apply and work into a lather.
Concenté Genesis + Booster Reconstruction. Layer directly over the Fusio-Dose treatment. Leave-in for 5 minutes, then rinse thoroughly.
Apply to dry or towel-dried scalp. Distribute section by section. Leave-in. Do not rinse.
Apply to protect hair from heat up to 230°. Essential before any heat styling service.
Apply up to 4 doses every day to maintain maximum results between salon visits.
Professional use only — always perform a hair diagnosis before recommending the Genesis protocol
THE POWER OF INGREDIENTS
Three key active ingredients, each selected for their targeted action on hair fall — at the root and along the length.
Helps hair to anchor more solidly into the scalp. Prevents collagen from hardening around hair follicles — keeping the root environment flexible and growth-ready.
Known for its powerful ability to protect against daily external aggressor-induced damages. Supports hair and scalp against environmental stress throughout the day.
Helps improve scalp micro-circulation thanks to its natural stimulating properties — supporting the scalp's vitality and creating the ideal environment for stronger hair.
Access the full Genesis education module — video content, consultation guides, and expert training on our learning platform.
Access EducationFAQ
Everything you and your clients need to know about Genesis.
GENESIS WORKS.
MAKE IT YOURS.
Genesis isn't just a serum — it's your salon's most profitable loyalty driver. Because when she has a hair concern, you're the first person she turns to.
