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Turn the #1 Nordic Hair Goal into Your #1 Summer Retail Success

55% of women in the Nordics identify "healthy-looking hair" as their top beauty goal*.


During the summer, this is the most challenging period for blond hair due to the exposure of sun, salt water and chlorine that makes the hair dry out.

KER BLOND ABSOLU

Maintain the "Healthy Hair" goal

Help your clients throughout the summer period with the new Blonde Guard product in the Blond Absolu range. The ultimate summer retail opportunity—a professional-grade shield against the main 5 summer aggressors:

HEAT
UV
CHLORINE
SALT WATER
DRYNESS
NB: Benefits any hair type and hair colour seeking protection.
*Source: Kantar Attitude Study, Dec 2024. Sample: 3000 Nordic women

THE BENEFITS OF BLONDE GUARD 


✔ INSTANTLY +81% MORE HYDRATION* 


✔ BLOCK 5 MAIN AGGRESSORS: HEAT, UV DAMAGES, CHLORINE, SALT WATER & DRYNESS*

PRESERVE THE FEELING OF 2 MONTHS OF SALON-FRESH BRIGHTNESS & SOFTNESS**


✔ MAKE HAIR EASY TO DETANGLE 


✔ HELPS HAIR TO STAY SHINY, HYDRATED AND PROTECTED



*Instrumental test after application of Blonde Guard, Blonde Aggressors: Heat, UV damages, Chlorine, Salt Water 

** Consumer test after application of Bain Lumiere, Cicaflash and Blonde Guard, 2 months of continuous use, 126 consumers 

KER BLOND ABSOLU


DISCOVER THE RENOVATED BLOND ABSOLU



BLOND ABSOLU RANGE: 


Updated packaging and formula. Now added VITAMIN C+E for luminous, strengthened hair.

NEW BLONDE GUARD:


New innovative hydrating multi-benefit leave-in, formulated to protect hair from 5 main aggressors:

Heat, UV damages, Chlorine, Salt Water and Dryness. 

KER BLOND ABSOLU

RESULTS


FOR WHO IS IT FOR?



Blond Absolu is for consumers experiencing dryness, dullness, unwanted tones, and for those seeking unparalleled brightness and profound hydration for all types of blonde hair.


The new Blonde Guard can be used by all hair colors and hair types to protect from heat, UV damages, chlorine, salt water and dryness especially good in the summer

KER BLOND ABSOLU


Blond Absolu Professional In-Salon Ritual

This ritual offers a comprehensive approach to address dryness,

dullness, and unwanted tones, while delivering unparalleled brightness

and profound hydration within the salon, followed by at-home care.


1. BATHE


Cleanses hair & scalp. Use Blond Absolu Bain (Lumière) for lightened or highlighted hair with massage. Rinse thoroughly to prepare for treatment.

1. BATHE


Cleanses hair & scalp. Use Blond Absolu Bain (Ultra-Violet) for lightened, cool blonde or grey hair with massage. Rinse thoroughly to prepare for treatment.

2. TREAT


Anti-brass blonde perfecting Ultra-Violet Mask for lightened, highlighted hair and cool blonde hair. Apply to shampooed and towel-dried hair. Massage lengths and ends. Leave on for 3 to 5 minutes, then rinse.

2. TREAT


Intense fortifying treatment Cicaflash for all blonde hair types. Apply to shampooed and towel-dried hair. Massage lengths and ends. Leave on for 3 to 5 minutes, then rinse.

3. GUARD


Innovative hydrating wonder shield leave-in Blonde Guard, formulated to protect all types of blondes from their main aggressors.

Apply to washed, towel-dried hair. Distribute evenly from mid-lengths to ends. Use before heat styling or exposure to environmental stressors. Do not rinse

4. TEXTURIZE


The refillable Cicagloss oil provides deep

hydration, strengthens compromised fiber and helps hair

recover from bleaching or lightening damages for an instant

gleaming effect. Apply 1 or 2 drops on wet or dry hair, as a leave-in treatment


THE POWER OF SCIENCE

Blond Absolu's advanced system is formulated to deliver unparalleled brightness and profound hydration through the

ultimate combination of hyaluronic acid and vitamins C+E


Vitamines C+E

The number 1 skincare brightening ingredient Vitamin C & the strong anti-oxidative Vitamin E, combine their power to brighten the fiber cuticle. Vitamin C is shown to help maintain the integrity of the hair fiber, while the Vitamin E is especially studied for it's ability to protect hair against oxidative damages.

Hyaluronic Acid

Two distinct molecular H.A. weights are used in the Blond Absolu range: The low molecular weight H.A. has been shown to penetrate the hair fiber, improving resistance, while the high molecular weight has shown to enhance smoothness, and provide a plumping effect. When combined, these two H.A. are designed to deliver benefits both on the inside and outside of the hair fiber.


CALIFORNIA SPLASH

Contemporary clean‑luxury blend of dazzling citrus with blooming florals. With modernity at it's core, this aromatic signature leaves a lasting trail full of youth and audacity


TOP NOTES

ORANGE BLOSSOM, BERGAMOT, MANDARIN

HEART NOTES

PEONY, FIG, LAUREL

BOTTOM NOTES

CEDARWOOD, MUSK, CARDAMOME


DISCOVER THE DIGITAL KIT FOR YOUR SALON


Promote your services on social media, and attract more customers

Reach out to your Business Partner to get the digital kit


E-LEARNING

PERFECT CONSULTATION


Discover the art of transforming a standard consultation into a bespoke Kérastase experience—a moment of true excellence that honors your clients' time and investment.


ACCESS LEARNING


Discover the full potential of Kérastase Blond Absolu through the Access learning course!


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